Predominantly seen on recent fashion runways, collections encompass a full aquamarine fantasy come to life as if mermaids are emerging from the depths of the ocean in everything from watery pastels to brilliant and bold luminescent hues, fishtail hems, shell accessories, sheer fabrics, and glossy, shimmery, wet looks. Trends such as Mermaidcore provide a techno-fantasy vision of individuality. As noted in our 2024 color + design trends story View to Wonder, technological advances give us a sense of limitless potential, and escapism is a key element of optimistic individual expression. This appetite for artistic curiosity opens up strange new worlds.
We continue to seek ways of creative expression through digital realms and look to nature’s mysteries as focal points of interest. And according to Etsy’s 2023 decor trends report, there has been a “125% increase in searches on Etsy for scalloped runners, a 30% increase in searches for oyster shell ring dishes, and a 24% increase in searches for mother-of-pearl trays.” And on TikTok, the search for ‘Mermaidcore’ has risen to over 315 million views to date. Maximalism and vintage highlights in the Dunn-Edwards 2024 color + design trends report indicate an emphasis on whimsy and escapism throughout the four stories. Pop culture and nostalgic themes continue to trend as the desire to live more carefree, playful lifestyles takes hold. Where the Coastal Grandma Chic trend of the summer of 2022 was about a quieter look and lifestyle, Mermaidcore is a more youthful and whimsical aesthetic highlighting ethereal, dreamlike atmospheres with details such as pearls, shells, iridescence, bubbles and under-the-sea motifs. Overall, Mermaidcore embodies the mystique of ocean life and the beauty of living among nature. While it’s been a niche trend on TikTok for some time, this is the summer of ALL things #Mermaidcore! So what is it? A magical, mystical and mysterious style direction, Mermaidcore is about emulating sea and ocean life through fashion and interior design-think hues ranging from blues and seafoam greens to ultraviolet purples and corals … as well as shimmery fabrics with iridescent and metallic sheens, crystal and pearl embellishments, and any other detail that depicts an ocean or aquatic theme with a touch of celebratory charm. The summer of 2023 has a new, viral #core trend-Mermaidcore.
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